Let's Work
Together
User Need Identification
I always start with users in mind, leveraging human-centered design methodologies to uncover latent and tacit user needs.
Methodologies include:
Interviews, Day In the Life, Card Sorting, Jobs to be Done, Experience Journaling, Empathy Mapping.
Competitive Intelligene
To understand the market is vital to launching a successful product or experience. I perform both traditional and non-traditional competitive intelligence, to understand how the users needs are currently being met, identify any trends in the market and uncover the gap between existing solutions and the problems users are facing.
Journey & Service Mapping
I translate all collected raw qualitative and qualitative data into graphic experiences, showing our users (often multiple) and their journey. This serves both as a way for me to better understand the process but also as a teach back moment to our users, to ensure we've captured their experience accurately. Many other points of data often get overlaid with a journey map (complaint data, emotional state, competitive workflow, UX and technical requirements, etc.)
User Testing
Throughout the design process design research needs to be conducted to understand who our users are, the problems they face, and if our solutions solve those problems.
Methodologies include:
User Interviews, Case Study Design, Observational Research, Surveys and Questionnaires, Card Sorting, Concept Evaluation, Simulated Use Evaluation
Workshop Facilitation
Getting all the stakeholders in one room can be difficult, but allows for quick alignment of success criteria, product road maps, MVP, and can even facilitate concept generation or feature set definition.
Project Management
No project is set up for success without a well organized plan. I excel in Gantt planning, resource management, risk identification and problem solving.
